Aug 5, 2019
With a product that’s the first of it’s kind to be FDA approved in Australia, Body Armour provides a sort of ‘pre-workout for partying’.
Tony describes how he has built his own business and some of the obstacles he’s dealt with along the way - like massive scepticism, business failure and how those lessons have then provided a platform for success.
We discuss marketing strategies and insights and what it takes to develop and differentiate a health product in a very competitive space.